Rather than building specialist skills in one form of uptake or commercial skillset, Conversational Commerce is designed to provide commercial awareness and skills that enhance an innovator’s ability to chart their own course.
Each module can be undertaken as a standalone experience or a combined to produce a progressive program that re-inforces and extends the insights, skills and knowledge acquired.
Every modules has been designed to be:
practical, and of immediate use to an innovator today;
insightful, enhancing an innovator’s work tomorrow and into their career beyond;
specialized for its audience, reflecting an innovator’s priorities and needs; and
concise, comprehensive in its scope but not in its demands on time away from an innovator’s main focus.
While there is a suggested order for the existing nine modules, participants are able to shape their program to suit their personal interests, career ambitions and desire to pursue deeper expertise and understanding. Each module is designed to be completed in one day, with support material available on an on-going basis through our newsletter.
The full Conversational Commerce program currently consists of nine modules. The four foundational skills modules – Basics of Persuasion, Money Matters, Writing with Influence and Profile with a Purpose – each focus on an individual commercial-based skill set. A final skills module – Principles of Negotiation – will be introduced in 2016-2017.
In contrast, context modules integrate the knowledge, skills and insights of all of the skills modules, and applies them to particular experiential contexts in which innovators are most likely find themselves.
These five context modules – Funding Fundamentals, Conversational Industry Engagement, Conversational Collaboration, Conversational Intellectual Property and Conversational Commercialisation and Uptake – are at the core of YCF’s 2015-2016 calendar for Individual Participants. A final context unit, Conversational Policy, will be introduced in 2016-2017.
YCF is also currently preparing for accreditation as a Registered Training Organisation, with a view to offering innovators a second stream of programs that will award formally recognised qualifications in business and government. These programs are scheduled to launch in mid-2016 – to be kept appraised of progress, please contact us.