Basics of Persuasion

This module is foundational to Conversational Commerce in the same way persuasion – the ability to secure support for your desired objective – is foundational to commerce. The module addresses the “they” and “we” of markets, management and motives for innovators, setting these concepts in the context of one’s individual goals to provide a practical anchor. It also draws on common commercial sector research and interpersonal skills to both establish and leverage mutual interests.

For more information, see the Basics of Persuasion brochure

In 2015-16, this unit will only be offered through Corporate Employers or Group Bookings.

For more information, contact us

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